The goal of the new site design was to create a matchmaking experience for potential VW drivers to find their dream car.
Choose your preferred model and features, specify colors and extras, set a price window and see all the matching results at VW dealers near you.
We developed the concept and designed each screen and as well as all interaction flows for this fun, rewarding customization tool. The site is optimized for both tablet touch interactions as well as desktop representing the spirit of the brand.
This fun TV commercial sums up the idea of the site and shows off the great interactions as well.
Partners: Deutsch and EPIC